Do Google algorithm updates derail SEO strategies in 2022?

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Did you know that Google updates its search algorithms thousands of times a year to provide users with reliable and relevant results?
As you develop your brand’s SEO plan for 2022, you need to understand the changes brought about by the latest Google algorithm updates. As you already know, every major Google update in the online marketing world is fraught with panic. Will your brand lose its position? What does the update focus on? Why is Google doing another update?
Let’s say your brand doesn’t have a strong SEO foundation; your website will most likely resolve issues as it is not prepared for an update. Preparing your website for Google algorithm updates should be an essential part of your SEO strategy, so when a new one comes along, you’ll know exactly how to respond.
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Digital marketing specialists estimate that Google updates its algorithm 500 to 600 times a year. Most changes won’t drastically affect your website’s ranking, but major updates like MUM, BERT, and Passage Ranking have a significant impact on keyword searches and website performance.
When developing an SEO plan, pay attention to the bigger algorithm updates and the ranking features they target and refine. The most impactful algorithm updates in recent years goods:
– BERT
– Mobile-First Indexing
– Penguin
– RankBrain
– Pirate 2.0
– Pigeons Update
– Panda 4.0
– Hummingbird
– Pirate
– Penguin
They had such a big impact that they fundamentally changed the way SEO was done.
Google has only one goal when it comes to search results; it aims to provide internet users with the most useful and relevant information. That’s why it constantly researches what people want to find when they search online. As an internet user, you may think that Google searches are already reaching its goal, but the search engine is constantly looking for ways to improve its performance. Just like you run periodic website tests to identify the elements that get the most engagement, Google also periodically optimizes its processes. If you find it challenging to unravel the mystery of what Google wants, you can hire an expert from a digital marketing agency to help you determine how to convince Google that your website provides useful and relevant information to Internet users, and that it should be one of the best suggestions for search engines.
If you have basic knowledge of SEO, you probably know that the mentioned Google updates (such as Panda, Penguin, Hummingbird, MUM) had a significant impact on websites with page speed issues, poor quality content, spammed links, poor quality and lack of a mobile version of the website. The brands that actively invested in SEO were unaffected by these updates, but those that didn’t have a clear path had to solve their problems before they could try to rank higher in searches. Small brands experienced SEO performance the most.
Your main concern should be to: stay up to date with the evolution of Google because the search engine is getting smarter every day and can quickly determine whether a website offers relevant and valuable content or not. How is it doing? You may think that Google Search is a completely autonomous machine, but the truth is that it uses human search quality raters who evaluate the quality of search results based on factors such as:
– Content quality and usage
– Information relevance
– Source of information
Even if Google doesn’t use Search Quality Raters results directly in its algorithms, it relies on developing guidelines for how websites should perform.
So, what should you do after Google announces it has completed another update? The best way to deal with the effects is to anticipate when updates will come to prepare your website for the blow. It is also important to follow the evolution of the ranking a few weeks before and after the algorithm update as it will give you full knowledge about its impact.
You can use multiple tools to measure how an algorithm affects your website’s SEO performance. But if you don’t have the knowledge or time, rent a SEO Company London based would be a better solution because professional marketers know exactly which tool to use and which factors to check when checking the performance of your website. SEO specialists use software such as Conductor, Ahrefs or the Google Search Console to track keyword rankings and create charts.
Keep in mind that algorithm updates are rolling out for a long time (several weeks) so you may notice temporary dips and spikes in your website’s visibility during this time. Do not worry; most are not long-lasting. When the update is complete, you can start improving keyword rankings again.
Google never shares comprehensive information about its algorithm updates, forcing online marketing specialists to determine their size and where to go from there?. It usually communicates the key ranking factors that the current update focuses on and provides general recommendations for marketers in the Search Central blog.
In addition to reading the information Google provides, you can also reach out to the SEO community to find industry insights and understand how the update might affect your website. The research step is crucial because it allows you to identify your website-related data patterns. Use these patterns to shape an effective SEO strategy.
Isolating the factors that caused a spike or drop in your rankings is challenging, and data-driven SEO requires reviewing extensive data before making marketing decisions. Google has about 200 ranking factors to promote websites, so many of these factors could have caused your website to rank down. Marketing specialists break down the ranking factors into a number of core areas, technical, authority, content, page experience and industry-specific factors. So it would help if you try to figure out which category of ranking factors has suffered the most from the update.
The latest google algorithm updates have focused on helping search engine crawlers evaluate and identify better content quality. Therefore, if you notice the ranking drops after the last update, your content on the page should be the first thing to check.
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